Parkchoonoo, a sleeper collection but stunning and legit all around. at the end of NYFW Spring 2012, it has remained in my top 5 for the season. I got to the Parkchoomoo show with no expectations and when the first look hit the runway and instantly caught my attention with a white leather vest with shaped shoulders. Their was no detail overlooked. Its always that fine line of making a major statement on the runway and looking like a costume with clown make up. Parkchoonoo pushed it to the limit it worked and complimented the clothes like an accessory. The clothes had super unconventional silhouettes which kept your eye moving up and down the models body, like you wanted her to stay on the runway longer for you to study the looks. Never bored, and like a kid with a.d.d each time a model passed my eye jumping to the next look trying to figure out the construction, I was intrigued. a simple pallet with bursts of color, a tight and well edited collection, I have no complaints. Statement pieces like the jackets with slashed sleeves are easy to wear and super marketable between the sheer more editorial onsie and bandeau tops. I cant wait to get my hands on this chic, ethereal, tough girl look.
words by Katharine Polk Contributing Editor Fiasco Magazine, images by Olivier Claisse.