This season Christopher Shannon presented us with a confrontational approach to consumerism and commercialism. In a colour scheme of barely black, white and grey we saw excessive branding in smart and carefully constructed streetwear. ‘CHRISTOPHER SHANNON’ was printed boldly across the garments, we saw pieces made of shoulder tags, tickets and clips, a refreshing light hearted take on fashion today. Monochrome prints and tartan were combined with neatly tailored shirts and slim fit trousers / tracksuit bottoms, each look paying close attention to detail. A wearable east london vibe with a heavily branded sportswear twist.