I was there to welcome Moschino Cheap and Chic to London with open arms…well, an open heart. I couldn’t move my arms as it was so busy. This season Moschino’s sister brand debuted in a very tightly packed, yet beautiful and quintessentially English ballroom at 29 Portland Place. This is Moschino Cheap And Chics first show in London since the brands launch in the late eighties. ”To debut in London with Moschino Cheap And Chic is something I have been thinking about for a while,’ said Creative Director of Moschino, Rossella Jardini. ‘To have presence in a new city gives the younger line a stronger, more autonomous personality. London is renowned for its contemporary style and famous sense of humour making it the perfect place to exhibit Moschino Cheap And Chic’s DNA and energy.’
This season Jardini celebrates women. Each outfit struck me as one that would look just as fabulous on a size 8 as it would on a size 16- always nice to see. Every look was graceful, refined and feminine- one to meet the parents in. The hues were very bubbly, sweet and soft, like French sorbet. The necklines were high and sophisticated, gracefully paired with diaphanous fuchsia, lime and peach skirts cut just above the knee. The collection felt like a spunky, modern day ‘Mad Men’ wardrobe. Moschinos diffusion line gives us strong themes and wit each season and Jardini’s latest collection does not disappoint.