Spanish shoe designer Pedro Garcia founded this family business in 1925 (three generations back). Since then every shoe has been crafted in the town of Elda located in Alicante. The book release of “Pedro Garcia, Three Generations of Shoemakers” documents the memoirs of its founder and was presented during the Fashion Footwear Association of New York expo. The pages travel through the eventful life of being an entrepreneur, the expansion of the company, to the desires to reach multiple European markets including United States. Garcia’s book was published in three languages to match the his vast retailers that include Neiman Marcus, Nordstrom, to “online department store” Net-A-Porter.