MUJI has always been edicated to the pursuit of adequacy, of designing products that are truly fit for their purpose. The Japanese word for craftsmanship is monozukuri and they’ve put it at the very heart of their products; MUJI does not aim to make adequate products, but products imbued with craftsmanship. They have taken a rather minimalist approach, always asking such questions as; “Is this necessary?” or “Is this going too far?” However, following the Earthquake disaster, even MUJI strongly felt the need to renew their deterimination to pursue monozukuri in harmony with society and the earth, and that is why they decided to create the Product fitness 80 exhibition.
Product fitness 80 / Location DESIGN MUSEUM / Shad Thames, London, SE1 2YD
Admission is free to the exhibition and museum to those with a MUJI receipt or flyer from in store.
For more information – http://designmuseum.org/exhibitions/2012/product-fitness-80